The founder
A family story
A sibling team—yes, like many passion projects, the founder of Allure Provence works in collaboration with his brother. United by the same automotive passion inherited from their father, who owned, among others, an R8 Gordini, an Austin Mini Cooper S, and a 504 Ti—the source of our project…
Despite not coming from a wealthy family—in fact, quite the opposite—they come from a family of scrap dealers, which in some ways kept them connected to the automotive world. They were constantly surrounded by a wide range of cars from various genres, eras, and origins.
This upbringing taught them resourcefulness, where everything could be fixed or recycled from “waste.” What was considered junk back then has now gained significant value in our eco-conscious era.
Long before the rise of the eco-friendly trend and its offshoots, they were already part of a true circular, local, and green economy by valuing what others would discard. With a strong ethical stance, they ensured everything was affordable, even for those with limited means.
Their backgrounds in logistics/recycling for one, and artistic direction and design for the other, provided them with the necessary tools to create Allure Provence and their initial project: the Project-A 504.
Our Values
The Continuity of our story
Allure Provence inherits all the values ingrained in its founders.
This desire to revive their father’s unfulfilled automotive dream, to perpetuate the golden age of French automobiles, with cars that sparked dreams, like the 504 coupe.
The value of French craftsmanship and know-how that they wish to perpetuate. Avoiding destruction to move towards creation. A nod to their childhood, to their father who was a scrap dealer at one time, who destroyed many cars but, at the same time, enabled many to keep their cars running a bit longer.
And above all, this desire to remain in a virtuous circular economy. Avoiding unnecessary vehicle production and the associated pollution and destruction of environments. But also enabling old cars to live longer, within current safety and CO2 and pollutant emission standards.
All while supporting a whole range of small businesses and highly skilled artisans. With exceptional skills that, in today’s society, often have few opportunities to showcase their talent.
Our Partners
A Story of Know-How
